Micronutrients & Vitamins & Minerals Baste on 09 May 2007 10:44 am

“Great Taste Has Its Benefits”

In March this year Coca Cola announced in a press release the launch of Diet Coke Plus. This new member of the Coke beverage family will provide the consumer with 15% Daily Value of the vitamins B3, B6 and B12 as well as with 10% Daily Value of zinc and magnesium (calculated per eight-ounce serving).
Well, maybe this offers a great opportunity for a prospective, large scale health trial - considering the 1.4 billion servings Coke sells each day. I just worry somewhat about the data collection………

Out of interest I quickly searched Pubmed and here’s what I found (selection):

Belpoggi F et al.:
Results of long-term carcinogenicity bioassays on Coca-Cola administered to
Sprague-Dawley rats.

Ann N Y Acad Sci. 2006, 1076:736-52

Ladas SD et al.:
Gastric phytobezoars may be treated by nasogastric Coca-Cola lavage.
Eur J Gastroenterol Hepatol. 2002, 14:801-3

Malhotra S et al.:
Effect of an acidic beverage (Coca-Cola) on the pharmacokinetics of carbamazepine in healthy volunteers.
Methods Find Exp Clin Pharmacol. 2002, 24:31-3

Ellertson C:
History and efficacy of emergency contraception: beyond Coca-Cola.
Fam Plann Perspect. 1996, 28:44-8

Image taken from: wikimedia.org

One Response to ““Great Taste Has Its Benefits””

  1. on 14 May 2007 at 6:50 am 1.Eating Fabulous » Diet Coke Plus - A Healthier Coke said …

    […] these, plus caffeine, makes it sound like a sports drink eh? Hm, am not so sure. coca cola, coke, diet, diet coke, diet coke plus, functional food, health, health food, healthy […]

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